Case Study | Mental Training
Introduction:
Hello everyone! We are AVI Media, and we're thrilled to showcase the results of our collaboration with the incredible team at Mental Training. This dedicated group of psychologists offers support to individuals aiming to become the best versions of themselves through personal development, in sports, and in business leadership. Beyond a wide range of service offerings, they contribute to the broader population's development through books and online education.
We embarked on this journey with Mental Training in the fall of 2023. We noticed that during their collaborations with other agencies, they faced challenges in marketing and advertising, which led to sales falling short of their overall potential.
What Did We Do?
π Marketing and Advertising Enhancement:
β’ We continuously worked on optimization to increase the overall presence of Mental Training in the digital realm.
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π₯ Website Optimization:
β’ We actively participated in the visual and content enhancement of their website, aligning it with contemporary trends.
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π Social Media:
ββ’ We enhanced communication through effective social media strategies, aiming to maximize online sales opportunities.
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π¬ Client Relationship:
β’ Igor ΔerenΕ‘ek, the company owner, recognized our commitment and eagerness for continuous learning. We were always available, providing regular feedback and reports.
Goals and Results:
π― Initial Goal:
β’ To stabilize sales and achieve subsequent progress over time.
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Results:
ββ’ The outcomes surpassed all expectations! Sales increased fivefold compared to previous activities in just the first month of our collaboration.
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π‘ Beyond Financial Progress:
β’ For Mental Training, this wasnβt just a financial leap forward but also an opportunity to live their values and thus be accessible to an even broader population.
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π The Story Behind the Success:
β’ This story is not just about successful collaboration but also about overcoming doubts stemming from previous negative experiences. We demonstrated that with the right approach, even when told the odds of success in that field are slim, you can achieve quite the opposite.
What Comes Next?
In this case study, we'll guide you through every step of our process in detail. From advertising, website design, to customer communication, and much more.
We aim to visually enrich our narrative with examples and images to give you a clearer insight into the process itself.
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Challenges, Consequences, and New Beginnings
π§ Challenges Faced by Mental Training:
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β’ Members of Mental Training constantly sought opportunities for advancement: from content and sales approaches to advertising materials.
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β’ Feedback from previous collaborations with agencies was that significant sales increase and market reach expansion, unfortunately, seemed unattainable due to market saturation.
β οΈ Consequences of These Challenges:
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β’ Decreased sales and reduced availability of Mental Training to the wider community.
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β’ Fewer individuals had access to their resources, education, and services, diminishing their ability to support a larger number of people in improving mental health.
π What Did They Try?
ββ’ In an attempt to overcome these challenges, Mental Training explored various advertising methods based on recommendations from past collaborations, but almost without any structured or strategic approach from them.
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β’ Hoping for an eventual increase in success, they were led by misguided advice, such as investing more funds, which was supposed to make a positive change.
π± What Did They Expect From Working With Us?
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ββ’ When Mental Training first reached out to us, their expectations were based on prior knowledge and experiences but with a clear desire for improvement.
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β’ Aware that significant performance increases could not be expected in the initial months of collaboration, they were pleasantly surprised by the achieved results.
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β’ The outcomes we achieved together surpassed all initial projections.
1. Ad Description Optimization: Enhancing Messaging for Increased CTR
π§ Challenge:
We encountered ad descriptions that were overly simplistic, lacking sufficient communication for the audience's action steps.
π§ Strategy:
We adopted an ad description writing structure that captures attention and guides the audience through a story leading to concrete action steps. Our focus was on maintaining engagement even through longer texts, using tactics that further encourage clicks.
π Results:
Not only did we increase the CTR (Clickthrough Rate), but we also reduced advertising costs while effectively communicating key messages that resulted in a higher number of sales and achieved a better return on investment.
The structure we use:
1. Hook
β’ It's the first thing people will read and plays a crucial role: to compel people to continue reading.
β’ The aim is to spark curiosity in the buyer.
β’ The hook can be dramatic, counterintuitive, emotional, or even provocative. The main thing is to motivate the reader to... keep reading.
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2. Benefit
β’ Highlights the main advantages of the product or service.
β’ Answers the question "How will this benefit me?"
β’ If the ad is for a skincare product, here we would explain how well the product moisturizes the skin β and why.
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3. Differentiator
β’ What makes our product/service unique compared to the competition.
β’ Lists specific features, qualities, or aspects of the offer that set us apart from competitors.
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4. Scarcity/Justification
β’ Creates a sense of urgency or the need for quick action.
β’ Can relate to a limited offer, time-limited offer, or special opportunity.
β’ Justification provides reasons why someone should act now (e.g., "Don't miss this opportunity because...").
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5. CTAΒ (Call To Action)
β’ The CTA is straightforward: you give people a reason to click on the link to your website.
β’ It can be "Buy now", "Sign up", "Learn more", etc.
2. Optimization of Creatives in Ads: Strengthening Visual Communication
π§ Challenge:
The visuals for the ads lacked a strong communicative component and direct message, with aesthetic challenges in colors and design.
π§ Strategy:
We introduced direct communication through visuals and strengthened the aesthetics of colors and thematic adjustments to visuals to add an extra dimension to communication.
π Results:
Not only did we increase the Clickthrough Rate (CTR) and reduce the Cost per Click (CPC), but we also made it easier for the audience to identify actionable steps, effectively linking the visual and textual components of the message.
What is important in Creatives?
1. First Impression
β’ How quickly does the visual attract attention?
β’ Use of contrasting colors or strong visual elements to immediately catch the viewer's eye.
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2. Message on the Creative
β’ Is there a clear message conveyed through the visual?
β’ Incorporating text or graphic elements that communicate a key benefit or offer.
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3. CTAΒ (Call To Action)
β’ Including visual elements that encourage users to take action.
3. Website Redesign: Focus on User Experience and Conversions
π§ Challenge:
The website emphasized textual descriptions of products/services, with too little interactive content that was easy for potential users to engage with.
π§ Strategy:
We highlighted key elements, made text easier to read, and integrated visual and interactive components that guide users from interest to purchase.
π Results:
With before-and-after images of the website showcasing the differences, we noticed quicker and clearer conversion of visitors into customers, a reduction in abandoned carts, and enhanced user experiences leading to increased sales.
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4. Business Manager Optimization: Strengthening Relationships with Meta
π§ Challenge:
We were facing frequent ad rejections and communication issues with Meta due to apparent, yet nonexistent, rule violations.
π§ Strategy:
We implemented a series of small and significant changes, from two-step verification and domain verification to the full verification of our Business Manager, forging a stronger relationship with Meta.
π Results:
Since the implementation, not a single ad has been rejected, and the improvements in support have opened up possibilities for more effective campaigns, thus enhancing our advertising outcomes.
The Right Strategy, Exceptional Results
Implementing all the customizations we discussed resulted in a fivefold increase in sales in just the first month of collaboration. But we don't just want to talk about success ourselves. Watch this brief video where Igor ΔerenΕ‘ek, the owner of Mental Training, shares his experience and the results we achieved together:
Conclusion:
Success Through Innovation and Transformation: Throughout this entire process with Mental Training, we've concluded that success belongs to those willing to take risks, test new strategies, and embrace change. By adopting a practical yet innovative approach, we were able to create authentic transformation not just in the digital realm of Mental Training but also in the real impact it has on the lives of many. We encountered obstacles and challenges, but together with Igor and his team, we overcame market myths and proved that strategic, thoughtful actions can produce exceptional results.
More Than Numbers: AVI Media's efforts are not solely focused on numbers and statistics. We are committed to creating real, tangible changes that make a difference in the lives of individuals and communities. Increases in sales, conversions, and reach are not just figures in a report; they involve real people whose lives are enriched by these programs, products, and services.
Preparing for the Future: In a world that is constantly changing and a market that demands continual adaptation, it's crucial to be ready for innovation, creative solutions, and strategic planning that leads you towards your goals.
Be the Inspiration: It's possible to exceed expectations, achieve what many deem impossible, and create a change that leaves a mark. We are here to help you do that - to together craft another success story that will not only impact your business success but also the lives of many who come into contact with your work.
Your story, your vision, and your impact on the world could be precisely what inspires and motivates others to become a better version of themselves. If you're ready to become creators of positive changes in the lives of your clients and community, join us on the journey to outstanding results.
Let your story be the next source of inspiration.
Schedule a Free Call with Leon:
At AVI Media, we believe every story holds power. Your vision and ambition deserve a platform that will present them to the world in the best possible way. To achieve this, we want to offer you the chance to have a personal conversation with our team owner, Leon ΔurijanΔek.
Leon says:
"Hey, I'm so glad you're here! You know, I'm always fascinated by the stories behind brands and people like you who lead them. I'm very interested in what drives you, what your ambitions are, and how we can make your story even brighter in this thrilling digital world. I invite you to spend 30 minutes with me, to talk without any obligations, and explore what we could achieve together. I look forward to our conversation and your inspiring thoughts!"
βThis call is ideal for you if you:
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Are exploring how different digital strategies can be leveraged to help maximize your profits.
βWish to properly adjust your sales process, thereby increasing order numbers and customer satisfaction.
βValue collaboration and want to be part of a team where you are at the center of every decision.
Have a General Inquiry?
Every question is a step towards a solution. Send us you inquiries at info@avi-media.com, and together we will find he answers. Your curiosity deserves our attention.